Wegener Marktforschung is specialised in qualitative, psychological market research. With our well-established and new market research methods, we are able to spot consumer wishes and make buying decisions more transparent and comprehensible. We thus make it easier for decision-makers in marketing departments and executive committees to plan reliably and take specific action.
We always formulate the results of our research projects as concrete marketing recommendations, which enable you to implement your plans in a very effective, fast and successful way.
Our services include the following areas:
- Brand, corporate or product images
- Consumer needs/ need structures
- Development of new products
- Product design, product packaging
- Evaluation of advertising measures (pre-/post-testing)