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Training Programmes

Content:
We offer regular interviewer training, moderator workshops and individual moderator coaching, all suited to the special requirements of market researchers who are active in qualitative research.

The training programme is optimally adapted to the individual requirements of our clients: subjects and content correspond to the respective backgrounds and varying experience of the participants.

 

Trainer:

Monica Wegener: Born in 1964, study of translation and marketing, more than 10 years of professional experience in qualitative psychological market research including the post as a trainer, establishment of the Wegener Institute for Market Research in 1997.

 

Venue:
Standard seminar: 2 days of intensive training incl. implementation by role playing
Short seminar, week seminar etc., on request.

 

Number of participants:
5 to 10 participants or by arrangement. . In addition we offer individual moderator coachings to senior moderators.

 

Target group:
In-firm market researchers who want to broaden their know-how
Freelance and institute moderators – beginners and advanced

 

Costs:
Wegener Marktforschung creates individual offers depending on content and extent of the desired seminar.

 

Examples of the topics for interviewer training:

 

Examples of the topics for moderation training: